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Pluriza x BrightPath Education
Marketing Workflow Automation
Automated content scheduling, A/B testing, and campaign reporting pipelines — freeing the marketing team to focus on strategy instead of spreadsheets.
BrightPath Education
Industry
Automation
Services
Process AutomationIntegration EngineeringAnalytics
Year
2025
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Overview
BrightPath Education was running dozens of marketing campaigns across email, social, and paid channels — all managed through manual processes and disconnected spreadsheets. We built a centralized automation layer that handles scheduling, experimentation, and reporting end-to-end.
The Challenge
1
Manual Campaign Management
The marketing team spent 20+ hours per week copying data between platforms, scheduling posts by hand, and compiling reports in Google Sheets.
2
Inconsistent A/B Testing
Without a structured experimentation framework, test results were unreliable and rarely informed future campaigns.
3
Reporting Lag
Leadership received performance reports a full week after campaigns ended, making it impossible to optimize in real time.
Our Approach
We designed a three-layer automation stack: ingestion, orchestration, and reporting — each layer operating independently but sharing a unified data model.
1
Workflow Audit
Shadowed the marketing team for two weeks to map every manual step, tool, and handoff in their campaign lifecycle.
2
Integration Layer
Built connectors for Mailchimp, Meta Ads, Google Ads, LinkedIn, and Buffer, normalizing data into a single schema.
3
Orchestration Engine
Created a rule-based scheduling engine with approval workflows, automatic UTM tagging, and audience segmentation.
4
A/B Testing Module
Implemented a Bayesian testing framework that automatically allocates traffic and declares winners when statistical significance is reached.
5
Live Dashboards
Deployed real-time dashboards with automated Slack digests every morning summarizing overnight performance.
6
Team Training & Handoff
Conducted hands-on workshops and created runbooks so the team could extend automations independently.
Key Screens
Unified campaign calendar with drag-and-drop rescheduling
Bayesian A/B test results with confidence intervals
Visual rule builder for cross-channel campaign triggers
Automated daily Slack digest with key metrics and alerts
Results
20hrs
Saved per week in manual work
3x
More experiments run per month
41%
Improvement in campaign ROI
<1hr
Reporting lag (was 7 days)
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